Over 30 years ago, I made aliyah and became deeply involved in Israel’s shelter and safety infrastructure. As director of a nonprofit dedicated to providing safe rooms for the Israeli public, I have the privilege of helping protect countless lives by placing bomb shelters and other passive security measures where they were most needed.

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Over the years, technology has advanced and so have our security needs. Since October 7th, it has become clear to many that having a safe room inside one’s own workplace is essential. Running to public shelters is not only extremely inconvenient—it can be dangerous. Beyond safety, office buildings without a shelter often lose value, yet in many office buildings, adding a traditional shelter is nearly impossible. Permits, neighbor approval, and heavy construction equipment all make it a daunting challenge.

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Today, new technology provides a powerful solution: the ability to shield a regular room or office and turn it into a safe room in under a week—without the need for major construction. Its effectiveness has already been proven. During the recent Iranian attacks, one building took a direct hit, yet a safe room just seven meters away remained completely unharmed.

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I am proud and grateful to be able to bring this cutting-edge protection to businesses and organisations across Israel. For me, it is more than a profession—it’s a responsibility to help safeguard lives and homes.